Edward and Mastino met as university students, with shared passion for animal nutrition. They joined global animal nutrition company and spent the next decade deepening their expertise—Mastino as a show dog breeder, and Edward using his R&D and marketing background to support pet parents.

Edward and Mastino noticed a recurring problem: many local pets suffered from skin allergies, poor digestion, and picky appetites. Despite the abundance of international brands, none were designed with the specific needs of Asian pets or Taiwan’s unique environment in mind.

They had a proven formula that was never made public. But inspired by the real needs of pets and their parents, they created a pet food brand focused on lasting health—using science-backed, locally tailored nutrition.