Real food, formulated by real science.
Functional recipes crafted by three animal-nutrition specialists — trusted by over 100,000 dogs and cats across Asia.
Compare formulas →Made for how they actually live
Every recipe is functional-first: skin & coat, digestion, joints — chosen by your pet's life stage and needs.
Start from your pet's condition
Choose the care need you're most concerned about — we'll point you to the right recipe.
Nothing to hide, everything to show

5-NO ingredient policy
No soy, no wheat, no legumes, no artificial preservatives, no rendered by-products. What's excluded matters as much as what's in.

Functional by design
Each recipe targets a health outcome — hydrolyzed protein for sensitivity, superfoods for skin & coat, tailored kibble for each life stage.

Transparency & traceability
Our own lab tests every batch, and SGS / Intertek run regular third-party checks — every report is published. Scan the bag, read the lab result.
Formulated like nutrition, not marketing
In-house nutrition team. 100+ feeding cases. 380,000 ingredient combinations.
- Senior animal-science team from National Taiwan University, with certified nutritionists
- Proprietary formulation software: precision nutrition from gut-brain axis to coat, from fatty acids to amino acids
- In-house food-safety lab: verified ingredients, full traceability
- We source every ingredient, define every process, and control every batch
- AAFCO, FEDIAF, and NRC aligned, then advanced with nutritional medicine
Real owners, real results
“Two years on LAKE Turtle recipe — her coat grew back so full you can't tell she ever had skin issues.”
diary.baobaoMalaysia · Dog Food No.5“My sensitive-stomach boy switched with zero transition trouble. Clean bowls, solid stools, every day.”
ido.chanJapan · Cat Food No.3“He smells the bag from across the room. We tried the sniff test ourselves — it smells like real food.”
hamumu_taroTaiwan · Dog Food No.2Scan the bag. Read the lab report.
Every production batch is independently tested and published — heavy metals, aflatoxin, nutrition profile. Your pet's actual bag, its actual report.
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